One Hanson Update: Smaller Units Selling Best So Far

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After combining some units on the upper floors recently, One Hanson Place now has a total of 178 units, 101 of which have contracts signed on them, according to the update given by project manager Kristin Neil last week at the real estate roundtable luncheon at the Brooklyn Historical Society. Interestingly, the smallest units have sold the best so far: Of the apartments that have come on the market to date, 100 percent of studios are sold compared to 75 percent of one bedrooms and 50 percent of two bedrooms. The biggest unit in the building won’t be on the market until the fall: The developer has combined four full floors in the clock tower to make one giant townhouse in the sky. The price is anybody’s guess, but we won’t be surprised to see a 20-handle on it.

As for the demographics of buyers, 45 percent have been from Brooklyn and 31 percent from Manhattan. The developer is projecting an average sales price of $900 per square foot when all is said and done, though they’ve been getting in the $1,300 to $1,400 range on the upper floors so far. (It’s not all peaches and cream though: Remember that there have been a bunch of price cuts on one- and two-bedrooms in recent months.) As for the switch from Corcoran to Stribling, the explanation was that Corcoran was used during initial phase that focused on the smaller units; Stribling’s being called to go after the bigger fish. And speaking of big fish, it’s not looking like Magic Johnson, who lent his famous mug to the project early on, will be ponying up for a condo himself.
Available Apartments [One Hanson] GMAP

By Brownstoner |