A.R.E.A. (Not Arena) Bagels To Open Today

According to the tipster who sent in the top photo, the bagel store at 55 5th Avenue in Park Slope, which was initially to be named Arena Bagels before the Ratnerian associations began eliciting snarls from passersby during construction, is scheduled to open today under the new name A.R.E.A. Bagels and Bialys. (Evidently Brooklyn Slim’s, which the owner originally told The Brooklyn Paper he might use, didn’t make the cut). As for the periods in the name, your guess is as good as ours. The bigger question, however, will be how this place will do against Bergen Bagels. What do you think?
Battle Over Arena … Bagels! [Brooklyn Paper] GMAP
Park Slope: Bagels, Bialys And Raspberries [NY Times]
May 21, 2012 | 02:16 PM