If the Bed Stuy edition of the new locally-targeted ad campaign from Virgin Mobile is any indication, Branson et al should probably get back to the drawing board before the national roll-out. Here’s the text:

When people close their eyes and think of Brooklyn, your legendary brownstones come to mind. That’s because everyone from rappers to directors have used you as the backdrop for stories about life in the neighborhood that has everything. Do or Die is more than a moniker. It speaks to the fact that you don’t take crap from anyone. Especially newcomers who want to change Bed-Stuy into some sort of yuppie strip mall. With us you only make changes if you want. That’s the beauty of our cell phone plans without annual contracts. Because Bed-Stuy, we know you call your own shots.

It’s a good thing Virgin Mobile has been so entrenched in the community for so long and isn’t trying to exploit it for commercial purposes! Check out another of the ads that up along the BQE on the jump.