Caffeine addicts in Brooklyn have been drinking Gorilla’s Fair Trade blends for years, and plenty of other local shops sell coffee, chocolate, and clothing bearing the label. But some people have actually moved to Ditmas Park specifically to be close to Vox Pop and its laborer-friendly coffee, the Times reports. The cafe’s founder, Sander Hicks, says the fair trade label gives his brews “an additional ‘karmic kick’” that others lack. We do feel better buying products that are produced with sound labor practices, but with all the other labels to keep straight (including organic, locally-grown, “all-natural,” and “sustainable”), we admit we don’t always make fair trade our first priority. What labels most influence your choices at the grocery store or coffee shop?
In Brooklyn, Hipsters Sip ‘Fair Trade’ Brews [NY Times]
Photo of Vox Pop by Kate Anne.