Back in 1940, the Orthodox Lubavitchers in Crown Heights bought the building at 770 Eastern Parkway for the Rebbe at the time. As the group spread its word throughout the world, the design of 770 caught on to such an extent that there have been a dozen attempts to emulate it. The photographers Andrea Robbins and Max Becher decided to capture all 12 on film. Most don’t even come close, in our opinion, but that’s not really the point. Check them out on the jump.
770 Eastern Parkway [Robbins Becher via Kottke]