promo picture
In an email trumpeting the fact that 8 out of the 40 units at Toll Brothers North 8 project in Williamsburg have sold comes this promotional photo(shop) of what’s supposed to be the pastoral view out the front door of the condominium building, complete with giant butterfly. (C’mon, at least throw in a bike path or a railing along the river.) While we can’t imagine anyone who’s ever set foot in Williamsburg buying that story, they may not need to: When we walked past the sales office on Bedford Avenue on Saturday there were several middle-aged people who looked like they weren’t from Williamsburg. In fact, they looked a lot more like they were from Scarsdale. Is this really the future of North Brooklyn? A suburban substitute for aging baby boomers? GMAP
Toll Brothers in the Burg: 49 N. 8th Coming [Brownstoner]
On Celebrating Unimpressive Percentages [Curbed]


What's Your Take? Leave a Comment

  1. You can see for yourself. Saturdays are best. Just hang out in front of their sales office and see the brokers leading the people to the building’s site. You can’t miss them they get little white plastic hard hats to wear. For the most part they do look like the people in the promo. Sans children, though.

  2. Good point, putnam-denizen. There should be an suite filed in defense of the ordinary looking, the overweight and the very elderly. I’ve never seen an ad where everyone wasn’t gorgeous, tall and handsome and young. Even the older people were agressively good looking and young.

  3. My “favorite” North 8 rendering shows a nice wide sidewalk on Kent Ave. complete with trees.

    Having walked by North 8 condos I can assure you that will not be the case. There’s probably 4 feet of sidewalk.

  4. Talk about ageism.

    Nothing wrong with being retirement or middle-aged and buying property in Brooklyn. What a terribly prejudiced thing to say, brownstoner. Are all your friends under 40? You must have pretty boring dinner parties.

    If one wants to live in a place where everyone is 35 and under then I’d suggest a college town.

    Sheesh.

  5. here’s an addendum to Falcon’s post:
    1. The “North” numbered streets and all of the “Northside” are in Williamsburg. Always have been; check the incorporated boundaries of the village and city of Williamsburgh. Greenpoint has always been north of Bushwick Creek, which used to meander through what is now McCarren Park and beyond.
    2. Yep, the City does no comprehensive planning. It re-zones neighborhoods with little thought to the transportation (L train, B61, ferries) and open space carrying capacity. Then, it has to play catch-up later. A state park is planned for the waterfront between North 7th and Bushwick Inlet (nee Creek) but that has been the case for years now. When already?
    3. Community boards DO NOT manage the money spent in the neighborhoods they serve. Community boards are advisory. What’s more, their own budgets are miniscule. A 25-33 percent increase in their budgets could allow each board to hire one more person to address more (but probably still not all) of your many valid concerns.

  6. A few years ago major advertisers and newspapers had to settle a discrimination suit based on the lack of people of color in real estate ads. While the addition of one woman of color to the montage may technically address the concern that putting all white people in ads is tantamount to a ad which says “resticted” or “whites only”, I’d be interested to see how many African American men are protrayed in the glossy pamphlets for these new projects.