You can beta test something to death, but sometimes there’s no substitute for the real world. When we began planning Brokerate we struggled with how to handle comments and the potential for abusive behavior. At the time, we thought that we’d provide the platform, appeal to everyone’s sense of decency and let the market take care of itself. After watching things play out over the first few days, we’ve grown increasingly uncomfortable with the number of mean, trite and foundationless comments. While our goal in creating the site was clearly to provide the consumer with a useful tool, we’ve decided that on balance the comments are too destructive; while we are unapologetic about the need for more transparency and accountability in the profession, we have to listen to our own conscience–which has served us well navigating the sometimes dicey waters of Brownstoner–and balance that need with the fact that peoples’ livelihoods are at stake here. So here’s the plan: We’re keeping the rating system (which has a control in place to limit each user to voting only once for each broker), replacing the comments with a references (if you feel strongly about a broker, you can leave your email for potential clients to contact you), and are going to work over the next few weeks to build more functionality and searchability into the broker profiles (hopefully to include things like neighborhood specialization and lists of closed transactions). We hope to have the changes to the comments section done by the end of the day today. We’d also appreciate everyone’s ideas about additional functionality they would like to see in the future.
Thanks,
Brownstoner