Fulton Mall: Death By Compromise?

The Pratt Center for Community Development has released its full report–analysis and recommendations–on the Fulton Mall. Here are the five “strategies” the report recommends following. Clearly, they are trying to walk a very fine line balancing all the class and racial sensitivities that are all rolled up in the issue now.
1. Address the physical appearance of the Mall with innovative and culturally sensitive facade improvement (huh? sounds like politically-correct jibberish to us), building conservation and new building design techniques that embrace the aesthetic theme of “old meets new.” (We have no idea what this means but it sounds like a recipe for confusion and mediocrity.)
2. Better utilize buildings by activating vacant upper stories and carefully planning a mix of uses that supports the dynamism and diversity of the Mall and makes it more of a 24-hour place. (No quibbles with this one.)
3. Promote and enhance the current retail themes found on the Mall: urban wear, Hip Hop fashion and music, uniquely Brooklyn. (What, no Banana Republic? What about that diversity?)
4. Improve the public realm and enliven the side streets to enhance the experience of shoppers and visitors on Fulton Street, as well as workers and residents to the north and south. (Ah, so this is where they throw the gentrifiers a bone. The only problem is it sounds like they’ll have to wade through the penis-engraved tooth caps to get to their precious cafes. Not gonna work in our opinion.)
5. Engage a broad and diverse group of stakeholders in the planning process from this point forward. (We’re all just one big happy multi-cultural family!)
Not to sound pessimistic, but, frankly, after all the compromising and balancing of competing interests is done, we'll be thrilled if the landmark architecture is restored and the majority of the fugly signage is scaled back. There's just no way to please everyone when it comes to the mix of ground-floor businesses. In the end, economic and class diversity is much harder to achieve than racial diversity. If the sneaker shops were replaced by African art galleries and hip cuban restaurants, the stroller set would be there in a flash. We don't think the PACD is going to be able to have its cake and eat it too on this one.
Fulton Mall 2006 Report [Pratt Center]
Photo by f. trainer
Feb 09, 2012 | 11:02 AM