The Real Deal published an article yesterday about the real estate blog phenomenon which we were interviewed and, with obligatory mask, photographed for. One of the questions we were asked was how brokers should be leveraging the blogging trend for their own benefit. Our answer, which was abbreviated in print, was that we thought the comments sections were great places for brokers to build up credibility and, over the long term, possibly attract clients who were impressed with knowledge and tone of the posting broker. The truth is we’ve been surprised at how infrequently brokers identify themselves–but we guess a certain amount of wariness is understandable given the propensity of some comment threads to turn nasty. As a result, we don’t have a very good idea of the extent to which the brokerage community is reading–and commenting on–Brownstoner. We’d also be interested to hear from brokers, anonymously if you wish, if there are things we could be doing to encourage your input and sharing of knowledge.
Real Estate Blogs: All About Location [Real Deal]