“No Judgements” can really be the Crunch founders’ philosophy, now that the company has agreed to be acquired by private-equity firm Angelo, Gordon. In what appears to be a larger roll-up strategy, the investment firm is also taking over Sports and Fitness Ventures–which owns gyms in Park Slope and Fort Greene–and installing its founder, Marc Tascher, as head of the whole operation. The Crunch brand will soon adorn the facades of these two locations and, we hear, Brooklyn members will be able to use Manhattan locations.
Crunch Acquired by Angelo, Gordon [Newswire]
FG Sports to Become Crunch [Set Speed]
Company History [Crunch.com]
FG Sports Club [Fitness Ventures]