Some local Bed Stuy-ers are dropping a cool $150,000 on a rebranding effort aimed at making the nabe’s dangerous rep a thing of the past. The business and community leaders behind the effort are hoping the long-time motto “Bed Stuy Do or Die” will soon be replaced by “Bed Stuy and Proud of It.” We know which one we think is catchier! For the more real estate-inclined, we’d suggest a couple of alternatives: “Bed Stuy, Prices are High” or “Bed Stuy, Buy, Buy, Buy!” Any other suggestions?
Say It Loud: Bed Stuy and Proud [NY Daily News]
Bed Stuy Debuts “Proud” Slogan [NY Post]